Google Ads.
Businesses utilise Google Ads, a pay-per-click (PPC) advertising platform, to place advertisements on YouTube, partner websites, and Google search results in an effort to attract customers who might be interested in their goods or services. It uses a bidding system in which Google decides where to position ads based on bid amounts and other criteria, such as AdRank, while advertisers set bids.
Businesses can use Google Ads, the company’s online advertising network, to contact prospective clients when they are looking for goods or services. Because it’s a pay-per-click (PPC) system, marketers only have to pay when a user clicks on their advertisement. Search advertisements, display ads, shopping ads, and video ads are just a few of the ad formats that Google advertisements supports.
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