Search engine optimization (SEO) is a digital marketing strategy that helps websites rank higher in search engine results pages (SERPs). The goal is to increase organic traffic to a website without paying for ads.
SEO is a key component of a successful digital marketing strategy. It helps businesses reach their target audience and build brand awareness.
SEO strategies:
Keyword research: Find out what your target audience searches for
On-page SEO: Optimize webpages and their content
Off-page SEO: Get other sites to link to your site
Technical SEO: Improve your site’s overall performance and accessibility
You can use SEO tools to help improve your SEO campaign. These tools can help with: search query analytics, reporting automation, content optimization recommendations, and website performance analysis
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